Campaign Toolkit Improving Tomorrow’s Health

As part of our ongoing commitment communications and PPIE activity, we are excited to be launching the ‘Improving Tomorrow’s Health’ campaign.

The Wessex SDE will help researchers to develop life-saving treatments and medicines and improve the way the NHS works for patients, but we need to do this in a way that everyone feels comfortable with. Our campaign aims to highlight the amazing research that the SDE is supporting, the importance of NHS data to save lives, and share information about the SDE with the Wessex public.

Toolkit

We’re listening to people across Wessex and inviting everyone to share their views as we shape the Wessex Secure Data Environment. Your support can help bring more voices into the conversation.

This toolkit includes suggested social media posts, newsletter copy, and creative assets for you to share over the coming months. If you’d like to use these materials, we’d love to hear from you. We can offer guidance, provide any additional resources you need, and work with you to make the most of the campaign.

For support or to discuss how you can get involved, contact Fiona Beveridge at Fiona.Beveridge@Opyn.consulting.

Toolkit

UPDATE: The second part of our toolkit is now available, covering the last four weeks of the campaign. Download it here today!

Download the full campaign toolkit in PDF or PowerPoint format for a complete guide to supporting Improving Tomorrow’s Health. It includes a social media calendar, messaging, visuals, and other content to help you share the campaign effectively.

Improving Tomorrow's Health - Toolkit (Part 2 - March 2025)

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Improving-Tomorrows-Health-Toolkit-Part-2-March-2025.pptx 5.91MB

Improving Tomorrow's Health - Toolkit (Part 2 - March 2025)

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Improving-Tomorrows-Health-Toolkit-Part-2-March-2025.pdf 2.24MB

Improving Tomorrow's Health - Toolkit (Feb 2025)

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Improving-Tomorrows-Health-Toolkit-Feb-2025.pptx 19.02MB

Improving Tomorrow's Health - Toolkit (Feb 2025)

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Improving-Tomorrows-Health-Toolkit-Feb-2025.pdf 6.08MB

Social media

Bring the Improving Tomorrow’s Health campaign to life online with eye-catching social media content. This section includes a bold campaign graphic to set the visual tone, a quiz social graphic to spark engagement, animated content that makes key messages more dynamic, and polling stat graphics that showcase public opinion. Share them now and direct people to take the quiz at https://wsde.typeform.com/WessexSDE.

Animation – Where your data goes

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Animation-–-Where-your-data-goes.mp4 4.34MB

Improving Tomorrow's Health campaign graphic - with website and logos

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ITH-campaign-graphic-with-website-and-logos-scaled.jpg 0.42MB

Improving Tomorrow's Health campaign graphic - with website

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ITH-campaign-graphic-with-website-scaled.jpg 0.36MB

Take the quiz

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Quiz-1-scaled.jpg 0.46MB

Polling Stats 1 – Trust in NHS to Make Data Decisions

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Polling-Stats-1-scaled.jpg 0.60MB

Polling Stats 2 – Importance of Transparency in NHS Data Use

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Polling-Stats-2-scaled.jpg 0.46MB

Polling Stats 3 – Support for Using Health Data in Research

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Polling-Stats-3-scaled.jpg 0.49MB

Videos

Hear from the people at the heart of Improving Tomorrow’s Health. This collection of short videos features real voices – public participants, researchers, and partners – sharing their insights on NHS data and research. Each video is available as an individual download, making it easy to share and spark conversations on your channels.

Andrew - Value of taking part in research

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Andrew-Taking-part-in-research.mp4 4.09MB

John - Why supporting data for research is important to me

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John-Supporting-data-for-research.mp4 11.60MB

Lindsay - How public engagement can empower people

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Lindsay-Public-engagement.mp4 2.68MB

Nyaradzai - Importance of public ownership

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Nyaradzai-Public-ownership.mp4 6.36MB

Sandra - Importance of hearing diverse voices

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Sandra-Importance-of-hearing-diverse-voices.mp4 9.43MB

Dr Phil Hyde - Pre-hospital emergency care

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Dr-Phil-Hyde-PRANA.mp4 4.28MB

Shirlene Oh - Linking data for health research

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Shirlene-Oh-Linking-data-for-health-research.mp4 2.67MB

Paul Johnson - Creating bespoke healthcare

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Paul-Johnson-BC-video.mp4 5.14MB

Diana Eccles - Understanding societal impacts on health

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Diana-Eccles-Understanding-societal-impacts-on-health.mp4 3.01MB

Dr Victoria Goss - Advancing cancer diagnosis

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Dr-Victoria-Goss-advancing-cancer-diagnosis.mp4 11.10MB

Quote bank

Download a ZIP file of 30+ social media-ready graphics featuring powerful quotes from a diverse range of people across Wessex—patients, researchers, and community voices—sharing their thoughts on NHS data and research. These graphics are perfect for adding a local, personal touch to your posts and highlighting why this work matters. This section also includes the individual quotes featured in our social media calendar from the toolkit.

Improving Tomorrow's Health - Quote Bank

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Improving-Tomorrows-Health-Quote-Bank.zip 40.93MB

Quote 1 - John from Eastleigh

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Quote-1-John-from-Eastleigh-scaled.jpg 0.48MB

Quote 5 - Sandra from Fareham

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Quote-5-Sandra-from-Fareham-scaled.jpg 0.48MB

Quote 8 - John from Eastleigh

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Quote-8-John-from-Eastleigh-scaled.jpg 0.50MB

Quote 11 - Lindsay from Poole

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Quote-11-Lindsay-from-Poole-scaled.jpg 0.53MB

Quote 14 - Professor Sarah Ennis at University of Southampton

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Quote-14-Professor-Sarah-Ennis-at-University-of-Southampton-scaled.jpg 0.52MB

Quote 16 - Nyaradzai from Southampton

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Quote-16-Nyaradzai-from-Southampton-scaled.jpg 0.49MB

Quote 17 - Nyaradzai from Southampton

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Quote-17-Nyaradzai-from-Southampton-scaled.jpg 0.54MB

Quote 21 - Dr Dan Bayliss, Chief Medical Officer for Hampshire & Isle of Wight

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Quote-21-Dr-Dan-Bayliss-Chief-Medical-Officer-for-Hampshire-Isle-of-Wight-scaled.jpg 0.50MB

Quote 23 - Shirlene Oh, Chief Strategy and Population Health Officer at Hampshire Hospitals

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Quote-23-Shirlene-Oh-Chief-Strategy-and-Population-Health-Officer-at-Hampshire-Hospitals-scaled.jpg 0.46MB

Quote 27 - Mark Ind, CEO of Heartbeat

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Quote-27-Mark-Ind-CEO-of-Heartbeat-scaled.jpg 0.52MB

Quote 30 - Ian Girling, CEO of Dorset Chamber

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Quote-30-Ian-Girling-CEO-of-Dorset-Chamber-scaled.jpg 0.51MB

Quote 32 - Christine McGrath, Managing Director of Wessex Health Partners

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Quote-32-Christine-McGrath-Managing-Director-of-Wessex-Health-Partners-scaled.jpg 0.46MB

Newsletter content

Looking for ready-to-use content to keep your audience engaged? This section has shareable listicles in multiple formats—perfect for websites and blogs—as well as pre-written newsletter copy you can drop straight into your email updates.

Improving Tomorrow's Health - 3x Listicles

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Improving-Tomorrows-Health-3x-Listicles.zip 2.19MB

Improving Tomorrow's Health - Newsletter content

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Improving-Tomorrows-Health-Newsletter-content.docx 0.09MB

On-site content

For in-person engagement, we provide posters, leaflets, and digital screen content. Posters are available in a range of sizes, featuring a QR code linking to the campaign website. The A5 leaflet offers a clear introduction to the Wessex SDE, patient choices, and ways to get involved. Digital screens are available in scalable portrait and landscape formats.

To request hard copies, email Fiona Beveridge at Fiona.Beveridge@Opyn.consulting with your requirements.

Improving Tomorrow's Health - A4 Poster

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A4-Poster-–-WITHOUT-BLEED.pdf 0.17MB

Improving Tomorrow's Health - A5 Leaflet

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A5-Leaflet-–-SINGLE-PAGES-WITHOUT-BLEED.pdf 0.21MB

Improving Tomorrow's Health - Digital Screens Content

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Improving-Tomorrows-Health-Digital-Screens-Content.zip 0.11MB